Founders Sam and Will Boex recognised the impact that single-use plastic was having on their local and the world’s marine environment. Their passion for surfing and a background in design pushed them to look at packaging solutions from a new perspective, with a vision to remove plastic from the packaging industry.
Inspired by materials that can adapt and form, married with the idea of creating a rigid structure, the Flexi-Hex® sleeve was born. Initially an eco-friendly packaging solution for surfboards, Flexi-Hex has since expanded and now develops sustainable packaging products across a wide range of commercial and industrial sectors.
Waves of Change
As a business, we realise we have a responsibility to act. That’s why in 2020 we became carbon negative. Every stage of our supply chain is carbon considered and we’re committed to making the best products using the least possible resources.
Flexi-Hex was born
A solution for bottles
Hello awards & grants
Power to the People
Flexi-Hex, but lighter
WHO WE ARE
Meet the team
Will has had a pivotal role in growing Flexi-Hex from day one and leads on global logistics, business growth and development. Will bridges the gap between the sales, finance and design team and works closely with our trusted manufacturers to ensure the product is produced to the highest quality and distributed globally.
Sam has been an instrumental figure in Flexi-Hex’s journey from its seed idea to ambitious start-up to an internationally known packaging brand. With a background in product design, Sam leads the Creative Team taking design concepts through to finalised product solutions, pushing the visual and technical boundaries of eco packaging.
Head of Global Sales
Steve is a focused and driven sales professional with over 20 years’ experience in leadership, strategic business planning and global sales. Steve is a driving force behind our expanding global reach and international sales, working to build strong, personal and long-term relationships with brands, partners and distributors.
SALES AND ACCOUNT MANAGER
As one of the first points of contact within Flexi-Hex, Kieran works closely with potential customers to understand how the various packaging solutions might work with their needs. He is there to provide expertise and advice on the most suitable products and to solve any questions and queries quickly and effectively.
As Flexi-Hex’s in-house graphic designer and illustrator, Rose takes the lead on refining and developing the visual identity. That’s all the essential brand elements that people associate with Flexi-Hex such as logos and instructional graphics. Rose brings these elements together across a wide range of touchpoints.
Bella drives Flexi-Hex’s marketing strategy, delivering our brand vision across multiple channels from social media and email to PR and partnerships. Collaborating with distributors and customers, she supports their marketing activities to help turn up the volume on the sustainability message and drive for change.
Kyle joined Flexi-Hex while partaking in his accounting studies to which he aims to grow within the business. With a background in mathematics, Kyle has a skillset to which he helps analytically with delivering reports and maintaining the correct stock levels so that our customers never have to worry about being without our award-winning eco-packaging.
Sarah comes all the way from Switzerland and is a key contact for our distributor partners. Fully fluent in French, one of her focuses is to lead the expansion of Flexi-Hex into Europe and other international markets, working to build strong, personal and long term partnerships with brands and suppliers.